This program would be used as a capstone to certification training. Students would only be eligible if they had either acquired their A+ certification or were in the process of receiving it. I would market it to students that had already received their certification as an opportunity to obtain real world experience to increase their marketability In the IT market.
When marketing to my certificate seeking students, I would use the approach that on the job training will only further cement the concepts they have been studying for the past couple of years. It will also improve their confidence level when they are ready to sit for the certification exam.
My final step would be to explain just how much of an advantage they will have after graduation. They will not only have their high school diploma, they will have an industry recognized certification and a year’s worth of experience under their belt. It will be a big advantage for them competing in the field with experience and a certification.
Very nice. I like how you cater to a certain group. It shows the other students the endless possibilities. That actually could be a way to propagate your information; word of mouth. I suspect after the 1st group of student go through, you would have a waiting list and there would be little need to advertise except maybe to say its time again. Sounds like a great program.
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